PPC stands for pay-per-click. It is a form of digital marketing that allows advertisers to display ads to their target audience based on specific keywords, interests, or demographics. Essentially, business owners and marketers pay to get targeted visits to their website (or landing page or app). 

To develop an effective PPC campaign, you need to learn the steps to create campaigns with higher ad positioning and lower cost. So if you want to maximize your ROI from PPC, this course will show you how to do it right.

This Pay Per Click (PPC) course will equip you with the knowledge and skills necessary to create, manage, and optimize successful PPC campaigns. In this course, you will learn how to conduct keyword research, create compelling ad copy, choose the right bidding strategy, and track and analyze the performance of your campaigns. 

You will also gain an understanding of the different platforms and tools available to manage and optimize your campaigns, such as Google Ads. This course is suitable for beginners who want to learn about digital marketing and for experienced marketers who want to enhance their PPC skills. By completing this pay per click course, you will have the necessary skills to work in various roles, including PPC specialist, digital marketing manager, and online advertising manager.

PPC is a crucial aspect of digital marketing and a necessary skill for businesses that want to reach their target audience effectively. By investing in this course, you can develop the skills and knowledge needed to create successful PPC campaigns that drive traffic, leads, and sales for your business.