You can reach your target audience with a PPC campaign. It’s cost-effective and easy to set up, but can be time-consuming if you don’t know what you’re doing. You need to find the best keywords for PPC and must know the best PPC ad platforms to boost your ROI. This guide will walk you through the process of creating your first PPC campaign from start to finish.
What is PPC Campaign?
A pay-per-click advertisement on the internet is PPC. PPC ads appear at the top and to the right of search results by a third-party ad network (like Google AdWords). Ads are generally targeted based on keywords, which gives advertisers an easy way to focus their campaigns on relevant audiences.
Easy Steps To Launch PPC Campaign
Following are some of the easiest steps to launch a PPC campaign:
1. Choose The Right Keywords
To maximize your PPC results, it’s also important to select the right keywords to help your business get found by searchers. A keyword is a phrase or word that people use when searching for a product or service.
When you advertise, choose keywords that are relevant to your business and have a high search volume. You should also try to find keywords with low competition because this will help increase the relevance of ad copy while reducing cost per click (CPC).
You should also try not to over-optimize for specific terms such as “best” or “cheap”; these are known as forced modifiers and can be flagged by Google Ads if too many of them appear in an ad group at once. Instead, consider using more general terms like “product” instead of “best product ever!”
2. Understand Your Cost-Per-Click
The cost per click (CPC) is the amount you pay when someone clicks on your ad. A CPC is one of the most critical metrics in PPC advertising – it helps you determine the profitability of a campaign based on how much each click costs.
To ensure that you’re reaching potential customers at a reasonable cost, it’s essential to establish an appropriate budget for your PPC campaigns when planning out which keywords or phrases will be used in search engine ads.
3. Consider Paid Social
Paid social is a great way to reach more people. You can get your target audience where they are already spending time, and you can do this through ads on social media platforms like Facebook and Instagram or other websites.
The best part about paid social is that it’s affordable for most budgets: Facebook has an advertising campaign as low as $5 per day, which is less than the cost of a cup of coffee!
4. Write Better Ads
You need to be able to write compelling copy that speaks to your target audience, and you need to be able to test different variations of that copy. Here are some tips:
Use ad extensions. They’re free, they don’t take up much space in the main body of the ad, and they help with click-through rates and conversion rates by providing additional context for visitors who land on your site through an ad (like a phone number or location information).
Use negative keywords. If people are searching for things outside of what you want them to search for (and therefore not converting), then add those terms as negative keywords so they won’t see your ads at all! It’s also helpful if someone does search for something unrelated but has similar enough intent as what you’re targeting.
As an example, someone might search for “basset hounds” instead of “dog breeders”. In that case, you can add those terms as negatives too so only the right kind of person sees the appropriate ad copy when he or she clicks through Google Search results into AdWords display network sites that show relevant ads from Google Ads.
5. Create Unique Landing Pages For Each Ad Campaign
Your landing pages are the most important part of your PPC campaign. The goal of a landing page is to get visitors to take a specific action that benefits your business, such as filling out a form or making a purchase.
If you’re using AdWords to drive traffic to your site, it’s essential that the page they land on is designed specifically for this purpose and has all of the information they need to complete their task.
This will help ensure that visitors convert into customers. It’s also essential that these pages are optimized for mobile devices because mobile is becoming more popular than desktop computers these days (and Google has begun favoring sites with both responsive design—a site optimized for mobile—and AMP—accelerated mobile pages).
6. Find Targeted Audiences To Go After
The next step is to find the right audience to go after. To start, you can use Google’s audience segmentation options to target specific interests, locations, behaviors, and demographics.
Google also offers several additional targeting options that allow you to customize your campaigns by device type and operating system (e.g., iOS or Android) as well as browser type (e.g., Chrome vs Safari).
7. Track, Monitor, And Adjust
You’ve launched your PPC campaign, but don’t expect to see results right away. Tracking, monitoring, and adjusting your PPC campaign will help you achieve the best possible ROI.
Use a variety of tools to measure your campaign performance:
You can use the Google AdWords dashboard (AdWords) to track ad performance and keyword performance
Use Google Analytics to monitor website traffic from ads and measure conversions
8. Let Your Users Tell You How Well Your Campaign Is Doing
To make sure your PPC campaign is on track, you’ll need to track and monitor it. There are a few different ways to do this.
You can do monitoring by using Google Analytics, or through a third-party service like Clicky (which offers some features that aren’t available in GA). The data from these tools will help you determine which keywords or ads are producing the most conversions and then allow you to adjust accordingly.
You can also use this information when setting goals for daily budgets and bids based on ROI and CPC/CPA goals.
Top Pay-Per-Click Platforms That Actually Work
Are you looking for some top pay-per-click platforms to assist you with your ad campaigns? You may feel a little worn out from working alone or maybe you’re sick of the expensive production with poor results.
Some folks hear PPC and immediately think “complex!” But when done correctly, it can be a highly profitable marketing strategy for both small and large organizations. You must be aware of the effectiveness of pay-per-click advertisements.
Why not join the 45% of small businesses that, according to research, use PPC advertising if you haven’t already? The experts can help if you’re unsure of where to start or how to improve your current PPC campaigns. You should know how to run a PPC campaign to market your business.
An Explanation Of A PPC Platform
A PPC (pay-per-click) platform is a type of online advertising where the advertiser gets charged each time a user clicks on their advertisement. PPC advertisements are displayed on several websites, applications, and search results pages.
PPC advertising models were first proposed in 1996 by Planet Oasis, a business. Google’s precursor, Planet Oasis, was a search engine. Its homepage had a variety of brand “advertising” in addition to its many entertainment and media categories, much like Google SERP.
At first, each advertiser had to pay a set amount to be represented there. Instead of the SERPs (search engine results pages) as we are familiar with them today, Planet Oasis is displayed as a digital metropolis. Each brand had a prominent image on a city building on the home page, and clicking on the image would direct you to the brand’s page.
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PPC Platforms You Should Be Aware Of
1. Facebook Ads
When Facebook was first introduced in 2004, most users of social media were just starting to experiment with websites. Although Fb changed its address to Meta, many people continue to refer to the platform by its former or “birth” name (at least for now). Maybe it was a little too late for that cosmetic rebrand…
The platform for Facebook Ads is audience-based. As a result, you target groups of people based on interests, demographic, behaviors, or activities they’ve made on your website rather than keywords (as you would with Google Ads).
Members are added to any of these audiences following the signals they send, such as who they follow, whose pages they connect with, or whose posts they have previously interacted with.
2. Pinterest Ads
Even though Pinterest Ads is one of the less well-known advertising platforms, we nonetheless see a decent number of clients who are interested in running advertisements there.
Here’s an interesting fact: Pinterest users spend roughly two times as much as users of any other platform, and their basket sizes are typically 85% larger. That undoubtedly sounds fantastic right about now if you work in the eCommerce industry.
Users go to Pinterest, a social networking platform, primarily to learn about things they may attempt or buy, whether it projects. It frequently functions as a very brand-friendly platform and is a great location to begin fostering brand loyalty.
Revcontent, a platform for serving native adverts or content discovery, is well recognized for the great CPC and PPC offers it makes to publishers. Native advertisements are paid advertisements that mimic the look, feel, and function of the material in which they feature. This advertising is a scenario where the media conveys a message.
Native advertising has been found to have high engagement, be less intrusive, and greatly enhance CTR for advertisers when combined with interest-based targeting.
4. TikTok For Work
TikTok, one of the most recent platforms, was established in 2016. The public didn’t truly have access to the TikTok advertising platform, TikTok For Business, until 2020. As a result, TikTok is still a relatively new advertising platform for those who are thinking about expanding their reach to TikTok ads. For its formative years, we can probably anticipate it to evolve and develop significantly.
Since its introduction, TikTok has grown significantly. It becomes popular, with users contributing content including viral dancing videos, pet films, practical jokes, and more.
5. Ads by Google
Google Ads is one of the most well-known and commonly utilized advertising platforms. The majority of advertisers who have PPC strategies in place that you speak with include it in their network mix.
A great higher-intent platform, Google Ads is a great place for both new and seasoned organizations to start. It assists companies using the keyword advertising approach in generating higher click-through rates (CTR) and conversion rates. Google Ads has three total basic ad formats available: search ads, display (image) ads, and video ads.
6. Microsoft Ads
Another well-known platform for paid search is Microsoft Ads. Because they can quickly import Google Ads campaigns into their Microsoft Ads accounts. And then start running them right immediately, many advertisers who already use Google Ads choose to include Microsoft Ads.
To make personal imports between platforms easy, the Microsoft Ads interface closely resembles Google Ads in many aspects. Several search engines, including Bing, AOL, Yahoo!, and MSN, display sponsored search advertisements when using Microsoft Ads.
7. YouTube Ads
We’ve all endured watching ads at the start of a YouTube video that we were attempting to watch. Your ads will show up there if you determine that video advertising is the best course of action for your business. And you want them to be seen there—in YouTube videos, on YouTube search rankings, or on Google books partner websites.
In 2006, Google purchased YouTube, which paved the way for the two platforms to interact in the advertising market. Since Google Ads now hosts YouTube ad campaigns, switching to or testing out video advertising is simple. If you already have Google Ads set up and running.
Hopefully, this will help you to start with PPC. We know it can be a challenge, but if you consider these steps before launching your PPC campaign, you’ll be on your way to discovering great results in no time!
If you’re looking for a PPC company, you should pick one that understands how to handle the problem. And resolve your problem. If done correctly, a PPC marketing agency might lead you to success during a difficult moment.
So, when selecting a service solution, consider every component that the provider offers. With their extensive service offerings over the world, these businesses are regarded as the best. You can use their services to achieve success quickly and more effectively.