Types of Digital Marketing You Should Know
Want to choose from different types of digital marketing? Let us help you!
Your business can’t survive without digital marketing. But what is it?
Digital marketing is promoting your business or brand online using a range of digital channels and tools. It attracts potential customers and keeps existing customers engaged with your company, products, or services. So, start digital marketing today!
Many people think of that inbound marketing vs. digital marketing: Are they identical? No! Inbound is a type of digital marketing. Let’s discuss different types of digital marketing.
To become a professional digital marketer you should know what digital marketing is. There are many types of digital marketing, and digital marketing encompasses them all.
There are many different types of digital advertising, such as pay-per-click and banner ads on websites and email marketing.
Each type of digital advertising has its advantages and disadvantages. It depends on the on the advertisement of the product and the targeted audience.
Traditional Marketing Vs. Digital Marketing
Traditional marketing promotes a product or service using old-fashioned methods, such as print advertisements and television commercials. Exposure of internet and social media, digital marketing has become a more effective way to reach customers.
Digital marketing is an umbrella term that refers to marketing methods that use devices and applications in digital or electronic media. Digital marketing is also known as online marketing, e-marketing, Internet marketing, web marketing, or mobile marketing. The focus of digital marketing is to get traffic from search engines, social media sites, and other platforms to your website.
Different Types Of Digital Marketing
Inbound marketing is a way to attract visitors to your site by creating valuable and helpful content. It’s about building trust and credibility, positioning yourself as an authority, and building relationships with potential customers.
When considering using inbound marketing tactics at your company, start by deciding what problem you want to solve for your customers—and then create content around it!
Digital ads such as Facebook are the most common type of digital marketing. They’re created to promote your business, brand, or content across the web and in apps. Digital ads can be a video or displayed (images). You’ll need to create a digital ad campaign on your ad platform, then upload your creative assets (such as text or images) for each ad.
Once you’ve created an ad, you’ll see how many impressions it received and how many clicks it received daily. It would help if you also tracked how long visitors stay on-site after clicking an ad and whether they convert into paying customers afterward.
Search Engine Optimization (SEO)
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine’s unpaid results, usually referred to as “natural”, “organic”, or “earned” results. This includes increasing the number of pages appearing in search results and increasing the rank those pages have within the search engine results page (SERP).
Some consider SEO an umbrella term for the marketing actions in attracting traffic to your website via “natural” or un-paid means. These include:
- On-page optimization – creating content and code that helps your site rank well.
- Link building – creating links pointing back to your website from other sites.
Search Engine Marketing (SEM)
Paid advertising is used in search engine marketing (SEM) to increase the visibility of websites on search engine results pages (SERPs). SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and architecture to achieve a higher ranking in SERPs by making it more relevant to search terms.
It’s worth noting that while SEO is often performed independently, it’s also frequently used in conjunction with other forms of digital marketing, such as social media marketing, pay-per-click advertising, and display advertising.
Content marketing one of the major types of digital marketing that focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – to drive profitable customer action.
Understanding the difference between content marketing (which takes place before a sale) and digital advertising (which takes place after a sale) is essential. The goal of digital advertising is to drive sales. In contrast, content marketing aims to influence customers at different stages in the sales funnel by educating them about your brand.
A business rewards affiliates for each visitor or customer brought by an affiliate’s marketing efforts through affiliate marketing. Usually, this involves placing links to the merchant’s website using banners, text links, and search engine optimization.
Sometimes, when you purchase through an affiliate link (i.e., clicking on our “Buy Now” button), you may receive compensation from the retailer if you buy something from them. This doesn’t affect what you pay since we’re just showing you products available for sale on their site!
Influencer marketing is a form of marketing that uses social media influencers to promote brands or products. Influencers can be celebrities, bloggers, or others with large social media followings.
Followers are influenced by influencers. Research has shown that over half of consumers trust recommendations from influencers when making purchasing decisions.
Social Media Marketing
Social media marketing is a great way to reach your target audience. There are four major social networks: Facebook, Twitter, LinkedIn, and Instagram. Businesses use social media to engage with customers and potential customers by creating customer profiles or pages on these platforms. They also use them to promote their brand, products, or services.
One of the most effective ways to reach customers is through email marketing. It’s also an excellent way to communicate with your customers and get feedback, promote your business or brand, and stay in touch with them.
Email marketing has been around since the early days of the internet—which makes sense since email inboxes are still one of the most popular ways people access their emails. But while some may think email marketing is outdated now that there are so many other options for reaching out to consumers online (like social media), it remains an effective way to reach people who want updates from businesses they’re interested in.
Ultimately, it’s important to remember that there is no “right” or “wrong” way to approach digital marketing.
Digital world is an ever-changing landscape. The only way to keep up is by keeping an eye on evolving types of digital marketing.