Are you looking for online tools which would help you identify the factors hurting the performance of your website? Do you want to learn what are various tools which can help you rank your website at the top? 

Look no further! You’ve arrived at the right place for all your website optimization needs.

In this blog, we will provide you with a deeper insight regarding best SEO tools for site audit as well as various softwares available online. The prime intention of this blog is to highlight the issues being faced in your website rankings, which hinder your online visibility. 

These tools will help you improve poor Google rankings by improving off-page or on-page optimization, content quality and site architecture, etc. 

If you want to learn more about the significance of search engine optimization, visit this blog: Proven Search Engine Optimization Pros And Cons.

In this blog, we will also discuss the best audit tools for websites, along with their comparison and contrast of each one of the tools. It will provide you with a broader picture of which tool to be used for your website! 

So, let’s get started!

1. Best Tool for Comprehensive Website Audit Report

If you want to convert the site audit data in the form of excel file or .csv file, then Screaming Frog SEO Spider would make up the best choice for you!

Overview

Screaming Frog SEO Spider is a desktop application for the personal computers which is intended to crawl through the scripts, website links as well as images. It can crawl through the content published on the website and highlight the weblink’s issues related to search engine optimization. 

Features & Benefits 

Screaming Frog SEO Spider is considered as the most user-friendly, convenient and easy to navigate web crawler amongst the others. It is known to crawl through the most complicated site structures in a span of a few seconds. 

Especially, if you have a tight budget, then this tool offers a terrific solution to help you crawl through 500 URLs through its trial version with zero dollar investment. 

Screaming Frog operates by highlighting the broken links, identifying content duplication, checking robotic directives and crawling through various Java scripts. This tool helps it stand out from the rest of the softwares. 

Limitations

Prime limitation of Screaming Frog SEO Spider is that it only offers solutions regarding technical SEO issues. Additionally, it fails to provide website fixes for keyword research and backlink analysis. Furthermore, if you are a remote SEO expert, then you should avoid using this tool since it requires local installation on your computer. 

2. Best Optimization Tool for Frequent Audits 

If you want the site audit for SEO on a daily and weekly basis, then look no further than SEMrush Site Audit!

Overview

SEMrush has been designed to scan a website for more than 140 elements in milliseconds. With its advanced features for backlinks analysis, user experience and website traffic, SEMrush offers promising SEO audit results to analyze the proficiency of your SEO strategy. 

Features & Benefits

One prominent feature of SEMrush which sets it apart from its competitors is its flexible settings. It allows the users to either include or exclude a certain webpage from the audit process. With its optimized tools, it allows to understand any discrepancies in SEO strategy which would have been causing a sudden drop in site rankings. These include errors, notices as well as warnings. 

With a promising crawlability score in SEMrush, you can make sure that search engine crawlers index your website content at a higher rank. The HTTP implementation feature helps the user shift their website conveniently. If you are planning to migrate your website securely, then there is no better tool than SEMrush.

Furthermore, SEMrush also helps optimize the page speed with its site performance tool. And the re-audit of SEMrush helps optimize your website on a weekly or monthly basis. 

Limitations

If you are on budget, then SEMrush would not help you much. Because its advanced features require a monthly subscription since they are available in high-tier plans only. Additionally, SEMrush requires a lot of time and effort to learn its premium version tools. Lastly, SEMrush is not all you need to optimize your website. With its limited features, it always requires integration of other tools such as Ahrefs or Google Console. 

3. Website Audit Tool For Beginners

If you want to know your backlinks or monitor your SEO health or obtain the keywords driving your traffic, Ahrefs audit tool is all you need. 

Overview

Considering the significance of indexability for your business website, Ahrefs informs the users that certain web pages cannot be indexed. The users can then identify that non-indexed pages need to be indexed to drive traffic or not. 

Features & Benefits

With its site audit feature, it allows the users to highlight the indexability issues and on-page technical failures in a blink of an eye. With an overall health score for your webpage, Ahrefs tools highlights all the red flags hindering your site rankings. 

With its best backlink profile monitoring, it becomes convenient to optimize your off-page SEO strategy. One unique attribute of Ahrefs is that it never audits a site outside of the Google search engine which provides it competitive edge over the others. 

Ranging from site crawlers from technical errors to ‘you might want to fix this’, there are more than 110 errors which can be dealt with the Ahref tool. From JavaScript files to broken links, bad CSS to redirects, Ahref can identify meta tags and metadata errors. Moreover, the tool is entirely cloud-based. 

Limitations

Ahrefs is a paid tool which requires premium subscription, hence it has proven itself as one of the most expensive tools for website audit. The packages offered by Ahrefs are relatively pricey compared to other crawlers. 

Additionally, even though Ahref promises numerous features for web indexing, it fails to offer extended solutions for issues related to technical SEO. Hence, you might not be able to generate technical SEO optimized reports to index your website. 

4. Web Crawlers for SEO Analysis 

Looking for actionable recommendations to improve crawlability for your website? You are in the right place!

Overview 

Moz Pro Site Crawl helps resolving the errors such as content duplication, traffic analysis, broken links, meta tags and meta description issues. It provides its users with a comprehensive analysis of health and performance of their website. 

Features & Benefits

A detailed report is generated to highlight the factors which might be hampering the indexing and crawlability of your website. Since a business page might be ranking low due to its meta tags or page titles, Moz Pro Crawl can help optimize performance of a website over a span of a month. You can keep a complete track of the SEO progress for optimizations and fixes to yield positive results. 

It’s the competitive feature of Moz Pro Site which sets it apart from other tools. This tool helps draw the comparison with the competitors. It helps identify the strengths and weaknesses of business rivals. The market analysis helps make appropriate business decisions thereby generating leads towards your business. 

Limitations

Compared to other web crawlers, the depth of crawling in Moz Pro Site Crawl is limited. Moz Pro Site Crawl focuses primarily on on-page factors and technical SEO issues. It may not provide as much emphasis on off-page factors, such as backlinks and social signals, which can also impact a website’s overall SEO performance.

 5. SEO Audit for Enhanced Performance and Visibility

If you are looking for an unpaid professional tool to index your website, then Google Search Engine Console is what you’re looking for!

Overview

Google Search Console offers a number of features which allow its users to make updates regarding their site indexes. This feature is free of cost which has been directly linked with the Google search engine. It helps provide deeper insights regarding troubleshoot, monitoring and maintenance issues regarding Google Search results. 

Features & Benefits

This tool helps fix the indexing issues by re-indexing the updated content on the website. Hence, the connected Google crawlers can sweep through every webpage, thereby indexing the web pages at a faster pace. 

The SEO experts who are inclined to optimize the way Googlebot analyzes their website, Google Search Console can help them identify the technical errors. It helps state your position in Google SERPs, visualizing backlinks and submitting the sitemaps. Google Search Console helps SEO experts optimize their brand visibility by incorporating machine learning. As an SEO expert, you can live your life with a higher degree of confidence with Google Search Console.

The audit report generated through Google Search Console depicts the organic data reports. It makes your website more credible, trustworthy and nonauthoritative. 

Limitations

Google Search Console provides data only for websites that are indexed by Google. If your website is new or not yet indexed, you may not have access to search analytics or performance data until Google discovers and indexes your site. 

Takeaways

When it comes to conducting comprehensive site audits, there are several top-notch SEO tools available. These tools offer valuable insights and analysis to help optimize your website’s performance. Combining these tools can give you a holistic view of your site’s health and guide you in optimizing it for better search engine rankings. Considering the pros and cons of each one of the SEO crawlers, users can decide which tool or combination of tools to be used for their business website. 

FAQs

What is an SEO audit?

SEO audit is a procedure performed to evaluate the ranking of a website in Google Search Engine Results Page. It helps highlight the errors which might be hindering your page rankings and help them improve. 

Why is an SEO audit important?

SEO audit visualizes any technical discrepancies in your website which might be responsible for your poor SERP rankings. It helps optimize a website through on-page or off-page SEO techniques to help improve the website visibility.

How frequently should an SEO audit be conducted?

Having a big business, you are required to perform an SEO audit every quarter. On the contrary, small businesses require conducting SEO twice a year. However, there is no fixed time period to conduct website audits, it all depends upon the circumstances.

What factors need to be considered during an SEO audit?

It is important to examine overall health as well as optimization of the website. This includes technical SEO, on-page and off-page optimization strategy, quality of content, analysis of the competitors and backlink strategy.